Our comprehensive guide will make it easy for you to decide when is the right time for you to make the switch.Google’s Analytics is used by millions of businesses worldwide to track user interaction across web domains and mobile apps.The transition to GA4 is most likely the biggest transformation that the tool has ever gone …
What is Google Analytics 4 and how is it different? Read More »
With lockdowns and business closures caused by COVID-19 we’ve been having a lot of conversations with clients recently. We’ve been talking with clients about either developing or improving their online presence. But conversations have been deeper than that recently. Business owners don’t know what’s going to happen next. There’s a fair bit of anxiety. If …
You might be wondering why image optimization and file type are important factors in the design of your website and you may be surprised to know that the major reason is linked to organic search engine rankings. Really? Absolutely. You see page speed is a massive factor in how your website is perceived by the search engines, …
So, what is RSS all about? We often get asked this so that’s one of the reasons why we decided to pull this blog post together; hopefully you’ll leave this page fully informed and up to speed on all things RSS! People just don’t realise the full power of RSS and often completely miss it …
What is RSS? What does it have to do with Blogs? Read More »
Optimising your website with an SEO Audit An SEO Audit is a great thing to do periodically as making corrections as a result can give you huge boosts in search engine traffic; little changes here and there to what seem like small things can add up to something big for your site and it turn, …
This article is all about sharing with you five cool products I’ve used this week and which you can use too to enhance your business and online effectiveness. What do they have in common I hear you say? Well they are all super simple to use and in addition they are all absolutely free to …
Do you want to get in touch with your audience? I’m sure that you’ve heard of content marketing; it’s the inbound marketing technique that engages your audience with the aim of delighting and retaining them for years to come. Here are some of the key benefits of top quality content marketing. Conversions There is good …
Access to Google Search Console is 100% free and, more importantly, 100% useful! Here are 7 ways that you can get the big G working for you! Sitemaps Although the web crawlers who do Google’s heavy lifting are smart and can learn about your site from individual pages, you can give them a huge helping …
It’s one of the most basic mistakes that you can make as a seller of goods or services online; during your first contact with a new client you try to sell them something straight away. A hard sell is a difficult thing to achieve however, so whilst it may seem counterintuitive to put more steps …
Off page SEO is a term used to describe action you take outside of your own site to influence its position in the search engines. The relevance, authority and trustworthiness of the off page SEO is still a huge contributor to where your site ranks in the search engines, but it is an area of …
