Digital Marketing Agency FAQs
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AX Digital is here to help you get the website you desire for your business. We understand that being online is a crucial part of success nowadays, and with our services, you will be sure to see an increase in brand visibility.
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questions about cost?
Have a burning question about what we do that you need to know the answer to? Have a look through our FAQ’s to get all the answers you are looking for.
Can’t find what you are looking for or just want to say hello? Reach out to us via one of the contact methods above and one of our friendly team members will get back to you as soon as they can.
This question can be hard to answer without knowing all the facts. We really do like to try and talk to you, get a gage on what it is you are looking for and needing before giving you a price. We feel without doing the appropriate research and asking the right questions we could be providing you with incorrect information and we would hate to do that. If you do find you are lacking the time to be able to catch up, we do have a price guide pdf that we can send to you and you are more than welcome to see where you fit amongst our Small, Medium and Large website costings.
So here at AX Digital we offer a few things, depending on what service you are looking to receive from us, we either require half up front, half on acceptance of design or monthly. All can be discussed when we catch up.
We have tried our hardest to try and cater to everyone from a small business to a larger business. As our company grew so did our workload and we feel that staying conservitive but still competitive is one of our selling points. We aren’t the most expensive company but we certainly are not the cheapest and that’s where we feel we really hit the mark with a lot of our clients, we know what we are worth.
SEO Questions
The most crucial aspect of SEO for small businesses is understanding their target audience and creating relevant, high-quality content that addresses their needs.
Keyword research focuses on identifying relevant search terms and analysing their potential, while keyword planning involves organising these keywords into a structured campaign that optimises ad performance.
Local Pack SEO is an optimisation strategy focused on improving a business’s visibility in Google’s local search results, particularly within the Local Pack feature that displays relevant local businesses alongside a map.
Your SEO budget can vary depending on the size of your business, your goals, and your industry. Typically, businesses allocate 5-10% of their revenue to marketing, with a portion dedicated to SEO. Start small and adjust based on your needs and performance.
SEO requires ongoing work. Search engine algorithms constantly evolve, and competitors are always looking to improve their rankings. Regular updates and optimisations are necessary to maintain and improve your rankings over time.
Link building is a digital marketing strategy focused on acquiring hyperlinks from other websites to your own. These links, also known as backlinks, serve as a vote of confidence from one site to another, indicating to search engines like Google that your content is valuable, credible, and relevant.
The primary advantage of programmatic SEO is its ability to automate the creation and optimisation of large volumes of web pages, allowing businesses to scale their content efforts efficiently while improving their visibility in search engine results.
Regular updates are recommended. Fresh content signals to search engines that your site is active, and this can improve rankings. Aim to update your site with new blog posts or resources at least once a week.
Yes, keyword research informs your content strategy by identifying topics that resonate with your audience and align with their search intent.
Schema markup is structured data that helps search engines better understand your content. Using schema can enhance your search listings with rich snippets, leading to higher click-through rates.
Yes, local SEO is crucial for small businesses as it helps attract customers in the geographic area where they operate.
Local Business schema is crucial for businesses with physical locations. This schema helps search engines understand important details about your business, such as its name, address, phone number, and hours of operation.
Email marketing is a form of digital marketing that involves sending commercial messages to potential and existing customers via email. Acquiring and engaging email subscribers is crucial for building a loyal customer base and driving repeat business.
Mastering SEO is essential for small businesses looking to thrive in an increasingly digital marketplace. By understanding SEO fundamentals, conducting thorough keyword research, optimising website structure and content, building quality backlinks, leveraging social media, and monitoring performance, entrepreneurs can significantly improve their online presence and drive more traffic to their sites.
The decision to utilise SEO, PPC, or a combination of both relies on several factors such as your business objectives, financial resources, and the specific audience you are targeting.
The core purpose of starting a blog or website is to sell your products, services, or content. You need people to visit your page to achieve your goal, and you can accomplish it through SEO.
SEO will help you increase your store revenue and profits. Your store grows through a steady flow of new clients, including repeat clientele. SEO will assist you in driving new customers with the potential to purchase while increasing the lifetime value of your store.
A good SEO agency should provide a clear plan for your SEO campaign, ensuring that you understand the steps involved and the expected outcomes. Open communication and measurable results are essential qualities to consider when choosing an SEO partner.
As you know, Search Engine Optimisation (SEO) is one of the services we offer here at AX Digital so if you don’t want to learn SEO please reach out, but in the meantime read over this blog about the course structure to help you out.
Google’s Analytics is used by millions of businesses worldwide to track user interaction across web domains and mobile apps. Find out more about GA4 here: https://axdigital.com.au/what-is-google-analytics-4-and-how-is-it-different/
Google Ads Questions
Google Ads is a powerful online advertising platform that enables businesses to display ads to potential customers precisely when they are searching for the products or services offered.
The average cost per click in Google Ads varies widely depending on the industry, keyword competitiveness, and ad quality. On average, businesses can expect to pay anywhere from $1 to $2 for search ads, while display ads can be even less expensive, but every industry is different.
Results from Google Ads can vary based on several factors, including your budget, industry, and campaign goals. Typically, businesses may start seeing results within a few days, but optimal performance often develops over several weeks as data is collected and strategies are refined.
A good ROAS can vary by industry, but typically a ratio of 4:1 or higher is considered strong, meaning for every dollar spent on advertising, four dollars in revenue are generated.
Key components include understanding display ads, implementing call tracking, leveraging retargeting, and conducting split testing.
Digital marketing has revolutionised the way businesses interact with their customers. Managing Google Ads independently can be challenging, so professional Google Ads management services are essential for optimising return on investment. Partnering with a digital marketing agency can be a cost-effective and efficient way of reaching potential customers and generating leads.
PPC or Paid advertising is a cornerstone of digital marketing strategies, where businesses allocate funds to display ads across a variety of platforms, including but not limited to, search engines, social media, and other websites.
Digital Marketing Questions
SMART goals are Specific, Measurable, Achievable, Relevant, and Time-bound objectives that help marketers create clear and actionable plans for their campaigns. For example, instead of a vague goal like increase website traffic, a SMART goal would be increase organic website traffic by 30% within six months.
AI in digital marketing is transforming how businesses engage with customers by optimising campaigns and enhancing performance. Embrace these technologies to elevate your marketing strategy and achieve impressive results!
Social media marketing offers numerous benefits for businesses, including increased brand awareness, improved customer engagement, and driving website traffic and sales. Leveraging various social media platforms effectively can significantly enhance your business’s online presence and overall success.
Brand identity is composed of the combination of visual and content elements that represent a company’s personality and values. It is the face of the company, encompassing visual brand elements, such as colours, logos, fonts, and design elements, as well as a brand’s voice and tone.
A brand refresh can fundamentally mean going back to the beginning and starting again. A full rebrand can help if you are looking to transform your brand’s identity – i.e. if you feel it’s not resonating with your target audiences at all.
We always talk about branding with our clients, and how important it is. But sometimes we feel that our clients eyes are glazing over when we mention it and what it means.
Ultimately a social media strategy is your plan to success. It details what you plan to post and when. It highlights any special occasions or events that are coming up and provides a roadmap to the specified time period ahead.
Website Questions
We do have the ability to do this. Yes, we do prefer to build our sites on WordPress and it does give us the creative freedom we enjoy being graphic designers by trade. It does not mean we are against using other platforms, all we like to do is provide you with the information we have acquired over the years so you can make an educated decision when choosing a platform.
Of course. This is 100% your website and you should always have all login details and a crash course in how to manage your website. After your website has been built, you are not locked into anything with us, you are free to manage the site on your own.
Another big fat yes, if you are in the position where you do not have time to maintain your site, can not update stock levels, publish products or check titles and descriptions, we are able to provide this service to you.
Before handing the site over to you and sending it live, we make sure that your site is functioning on every device. Whether it be Desktop, iPad/tablet or your phone, we make sure everything is running 100%
Another of our many services we provide is website hosting, by offering this service you can have peace of mind that your hosting is with us, you can call us at any point and do not have to wait on the phone for ages trying to get a hold of someone else. Having an AUS based host also gives you security and speed to your site. In saying that, if your site is currently hosted somewhere else, that is perfectly fine.
The main advantages of WordPress is its flexibility and vast customisation options allow users to create a unique website tailored to their specific needs.
Start by identifying the type of penalty you’ve received—manual or algorithmic. Use Google Search Console to investigate the specific issues flagged by Google.
A Free Website Audit is an essential diagnostic tool that meticulously examines the various critical aspects of a website. It is designed to uncover a wide range of issues that could potentially affect a site’s performance, from SEO inefficiencies to usability concerns, technical glitches, and security vulnerabilities.
WooCommerce is an open-source eCommerce plugin for WordPress that enables users to create and manage online stores. It offers vast customisation options and essential functionalities for selling products online.
AX Digital is not a cyber security company, however we can help you set up a managed detection and response package if you get in touch with us. What this includes is automated data backups to create a secure haven that ensures rapid recovery in the event of an attack.
A website is a gateway to the world for your business, you are no longer restricted to just providing services to local customers but you can reach customers anywhere in the world. An ecommerce website can further enhance your reach by enabling direct sales and transactions online, contributing to the growth of retail sales.
Choosing the right web design company is crucial when creating a website for your business. Many options are available, from large international firms to small local companies. While both have their advantages, there are several benefits to choosing a local web design company.
Communicating effectively with your web designer Melbourne ensures your business gets the maximum benefit and avoids endless revisions. You should share essential information with your web developer to help them gain a solid understanding of your business.
Let’s start off by pointing out the obvious, it is time consuming. Read over this article to find out more info.
Your current website may reflect a moment in time. It could have perfectly suited your website when it was built but the current design will unlikely reflect the state of your business now. A website refresh may be needed to properly reflect the changes in your business
Usually there are immediate signs like weird code or the white screen of death but sometimes hackers lay dormant for months without your knowledge and then … bam… your site is down. If something has gone wrong and your hosting company and web designer aren’t helping you we would love to have a chat with you.
Other questions
The expression “Rome wasn’t built in a day” is something that is said fairly often in the development world. Building a website is a lot like building a house. When providing you with a quote we factor in a timeline and give you an idea of how long the process takes, if you would like to know more about our process please look over our process page. Depending on the size of the job, it usually takes 2 months to build a small to medium sized site.
This is absolutely NOT a problem at all. As we are a digital agency and thanks to covid we do tend to have a lot of our meetings digitally. This has allowed us to expand our business immensely and happy to say we work with clients all over Australia. IF you are local though, we love catching up with our clients and feel as if we have a great relationship with pretty much all of our clients.
This is a question you will have to ask yourself. We are happy to have a 1 hour meeting with you every week to keep you up to date with where things are and we will be in constant communication or you can be the complete opposite and we will get in touch when things are ready for you to review. It is entirely up to you.
If you are not in the position to write content for yourself or provide us with content, we do have a copywriter in house who has a lot of experience with page content structure and knows how to optimise your site for SEO. We can include this to your overall fee
Once you are off the ground running we do give our website clients 3 months free support just as a safety net. Once this 3 months is up, you are more than welcome to come back to us for any website related service. We do either charge by the hour or you can come onboard for a monthly fee.
We understand that our clients each have individual goals and there’s no such thing as a one size fits all solution. We have developed our 3 Ps of strategy to help deliver success for our clients and we want to delve into each of the 3 “Ps” here.
Over recent years you may have seen news coverage, and you’ve probably seen and heard ads, about the new .au domain. This gives you the possibility to register your business name ending .au instead of just as .com.au or .net.au
Illustrator, Indesign and Photoshop. Let us jump right in, shall we. Why not start with the basics? So what is the difference between all three? Find out here
LinkedIn is the world’s biggest, most professional networking platforms on the internet today.
You should never underestimate the power of brand loyalty. Your logo is likely the first interaction a consumer will have with your business and if they see your logo regularly they will subconsciously build some loyalty towards it and your business.