Christmas on main

Requirements:

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The solution

Christmas on Main is a store dedicated to all things Christmas decorating. Susan, who owns the store, loves all things “Christmassy” and wanted to share that passion. As she says on her website “You really know it’s Christmas when the decorations go up around the house.”

Susan has a retail presence and initially didn’t have a website. In her physical store she has thousands of products – from trees and the ornaments and lights to adorn them, to wreathes and many other decorations to put around the house to ensure you make the most of the festive season.

Susan wants to spread Christmas cheer and to help her customers make the most of the festive season whilst her shop is filled with festive cheer year round.

Susan wanted to bring her high quality Christmas favourites to a wider audience by creating a website and enhancing her digital presence through social media channels. We built an ecommerce website giving Susan the added opportunity to increase her sales.

We started by creating a website to showcase her range, making it easier for customers to choose the right decorations to deck their halls.

We uploaded their entire product range to their website so customers can purchase from the range online.

As part of an integrated marketing strategy, Susan also chose the team at AX Digital to manage all of Christmas on Main’s Social Media channels – specifically Facebook and Instagram. We are also managing their paid ads campaigns

An omni-channel marketing and sales strategy has proved a great result for Susan. She now has the opportunity to widen her customer base away from those in the Mornington Peninsula region but an online presence – both through the website and social media channels – gives Susan the opportunity to drive more visitors in store.

We are seeing increasing web traffic and social media engagement week on week.

AX Digital prides itself on providing excellent quality websites and customer service. We rely heavily on referrals to grow our business. Susan was a referral and has been incredibly happy with the results she has achieved since engaging our services. 

Melbourne, Australia

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