The solution
Melbourne Cooling is a Seaford based company that specialises in cooling systems. They consult with, and install solutions for, a wide variety of businesses, fulfilling their cooling system needs.
Melbourne Cooling installs a number of cooling systems such as split ac systems, cooling data systems and cooling injections for moulds for plastic.
From their premises in Seaford, Melbourne Cooling services the southeastern suburbs all the way up to Melbourne’s CBD. They pride themselves on customer service and high quality workmanship.
When James from Melbourne Cooling approached AX Digital their website was giving them some frustration. Their previous website was dated and clunky. It had not been maintained as well as it could so was struggling to load quickly. Their content had spelling and grammatical errors. It did not flow well and some sentences did not make sense.
James wanted a website that better reflected Melbourne Cooling and the quality of their work. He felt that his previous website did not well reflect the Melbourne Cooling brand and was costing him business.
Since engaging AX Digital to look after their online needs, we have engaged in a multistep process – improving their brand and regularly bringing them in regular prospective client enquiries.
We started by redesigning their website and enhancing their overall branding. We made the site more welcoming and inviting with a better choice of colour and tone. We used that latest
CMS software and tools to ensure their site loaded quickly and was responsive across devices.
We rewrote their content to ensure that it better reflected their brand and was more effective at converting visitors to their website into prospective clients.
After redesigning their website we were engaged to provide SEO services and Google Ad management.
After previous issues with their website, Melbourne Cooling appreciated our hands on and proactive approach. They appreciated our regular and open communication, explaining everything we were doing at every step of the way.
Since taking over Melbourne Cooling, we have been able to provide Melbourne Cooling with a website that looks great but is also functional. By combining a functional website and proactive strategies to drive traffic to their website, we are able to help James position Melbourne Cooling as a premium brand, whilst helping him to grow his business through more traffic to the website and better converting content.
If your website and branding needs a refresh, and you would like a website that helps generate new clients, like James’ website has for him, please get in touch for a no obligation quote.
