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Peninsula Aesthetics

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Description:

Peninsula Aesthetics is primarily located in Mount Eliza on the beautiful, Mornington Peninsula. Peninsula Aesthetics provides a number of beauty services to clients and wanted to have a new website designed to help them better engage with clients and encourage them to pick up the phone or make a booking online.

 

CHALLENGE

 

Peninsula Aesthetics faced a number of challenges. They wanted to ensure that potential clients felt comfortable talking about beauty, understanding that the desire to be beautiful is natural. Alysha, the founder of Peninsula Aesthetic, believes “when clients come to see me my goal is to create the best version of you whilst enhancing your natural beauty.” Peninsula Aesthetic wanted to recreate their stylish and aesthetically-pleasing brand online, and we created a new responsive website for them. This new website reinforces the brand for existing customers and brings this brand to more potential customers. 

 

INSIGHTS

 

We understood that AX Digital needed to create a website that enhanced the reputation of quality and trust within the beauty industry. It was important for us to maintain consistency and transparency. We needed to help Peninsula Aesthetics deliver a message that reflected their core values of bringing the best out of clients and enhancing natural beauty. We needed a message that delivered the confidence of experienced physicians delivering clients aesthetic needs.  We wanted to help them enhance their marketing. We wanted to allow potential clients to form stronger emotional bonds with the Peninsula Aesthetic brand

SOLUTION

AX Digital created a new website that represented Peninsula Aesthetic’s subtly feminine, clean and professional look. Based on research and feedback we also with a mobile-first approach.

Their stylish and responsive new website was the vehicle chosen to deliver their message online and it was important that the message was received whether viewed on a mobile device or desktop computer.

Through this new website, we’ve given Peninsula Aesthetics the opportunity to share their message with potential clients.