The Branded Coffee Co.

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The solution

The Branded Coffee Co. creates a café-quality experience wherever you need it, through premium coffee beans in compostable capsule convenience through Australia’s best roasters.

 

We believe that great coffee shouldn’t be compromised by its context – whether that be the context of a capsule or the experience surrounding the coffee. We work with our trusted global and local partners to bring our signature coffee blends to boutique accommodation operators, hotels, motels, retailers, corporates and networks across Australia and Asia.

 

Founded in Melbourne in 2016, the coffee company is now run by a husband and wife team who share a passion for… you guessed it, coffee!  They don’t believe that convenience should come at the cost of the environment, which is why they work hard to make their products as environmentally friendly as they can be, including the use of 100% certified compostable capsules.

 

As an ongoing client, TBCC came to AX digital because they wanted to take their product to the market in a sleek and modern design with a long-term vision for organic growth through SEO and social media.  Desiring a robust ecommerce solution that would organically grow their business over time, we worked closely with their team to deliver an updated website that was fresh and in line with their modern new name, and captured their branding in look and feel.  

 

We began the process by looking closely at the rebranding that their in-house graphic designer had created so that we could build the website look and feel around the style guide they provided.  This saw that the branding remained consistent across all digital marketing platforms allowing TBCC to continue to build a strong brand identity.  

 

It was important to TBCC that we built a site that allowed their product to be available anywhere, anytime.  With this in mind we built the site to include the integration of a variety of different payment methods to appeal to a wide customer base, allowing customers to pay with whatever method suited them.  

Taking a closer look at the new sites Google rankings we worked to ensure the maximum benefits were seen from any SEO efforts, to improve organic traffic to the site.   This combined with the digital marketing efforts undertaken on TBCC’s social media profiles, will lead to an increase in engagement and outcomes moving forward.  

 

Through ongoing phone, video and email support, TBCC can rest easy knowing that their updated website and new branding will be seen and heard by their desired audience.  They can comfortably operate knowing that their website is in good hands with AX Digital, and that they can operate their business from anywhere in the world with a click of a button.

Melbourne, Australia

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