Wall Boulevard

The solution

The backbone of Wall Boulevard has a long history in the tiling industry. The founder, Luke Wall, comes from three generations of tilers. In 2016, he made the move from manufacturing adhesives after six years, into the retail sector. Over the past few years he has turned his humble corner store into a bustling hub that caters for the backyard D.I.Y’er, to tilers and builders alike. Notorious for offering 24/7 deliveries and providing the highest level of service to all customers.

Luke came to me as a referral through my social network and word of mouth. Luke expressed some concerns about his existing website. Luke found it to be a static one page website which to Luke did not showcase any of Wall Boulevard’s products, range or services. It simply showed an address, a tiny bit of information about Wall Boulevard and nothing about what they do and who they are.
Wall Boulevard was expanding fast! They needed something chic to represent them. Wall Boulevard supplies the most beautiful tiles in Melbourne and we feel as if we have accomplished showcasing their products and their vision in the best way possible.

Here at AX DIGITAL we pride ourselves on getting to know our client really well before starting on their projects. People are trusting us with a project that is directly representing them, a website, facebook page, instagram or LinkedIn. All these platforms show the world who you are and what you do.

To get where we are today with Wall Boulevard we had to create a website that showed off all of their products and services whilst building a database.
The website we created has multiple pages, highlighting services and the products they offer.

We added over 300 products in different sizes, shapes and formats. However we left out the prices and had a contact on each page to increase enquiry and and grow the database. When setting up the database we now then set up a regular email marketing campaign. Regular email campaigns are super important, valued customers need to be updated with product offers, discounts and general information.


As well as needing a website Luke was in need of some digital marketing, this included, on page SEO, submitting the sitemap to google so it can be crawled and integrated, google analytics for tracking and all platforms of social media, which was facebook, instagram, linkedIn, google ads and facebook ads.

Luke and his company Wall boulevard have seen a significant growth in visibility since AXD took over and relies heavily on us to help his business occupy the number one spot in his field on google search engines.

AXD wants to be a part of your success.