Life-Lab sits in a crowded market – personal and professional development is full of vague promises and recycled frameworks. Founder Emily Re’s approach is different: 15+ years of teaching experience, formal accreditation in DISC profiling and conflict resolution, and a genuine sense of humour, all aimed at producing plans people actually use rather than just feel good about for a week.
AX Digital partnered with Life-Lab, based in Footscray, to build a site that could carry that same balance – credible enough for corporate professional-development clients, human enough for someone booking a one-on-one coaching session.
A website that reads as credible to corporate professional-development clients and approachable to individuals booking coaching or a workshop seat, without picking one audience at the expense of the other.
- Present workshops, coaching, in-house professional development and retreats clearly, without blurring into one generic services page
- Balance genuine credibility with warmth and personality
- Make booking a workshop seat or enquiring about in-house training simple
- Reflect a genuine commitment to accessibility and inclusion, not just a token statement
The strategy was to let Emily’s own balance of credibility and warmth set the tone, rather than defaulting to either a corporate training template or an overly casual coaching-blog aesthetic.
Web Design
A clean, approachable design that balances genuine credibility with warmth and personality.
Web Development
A fast, mobile-first WordPress build with clear pathways for workshops, coaching and in-house enquiries.
Website Maintenance & Support
Ongoing support so new workshops, events and retreats can go live without technical friction.
Web Design
Balancing Credibility and Warmth
Professional development sites often tip too far one way – overly corporate, or overly casual. We aimed for the middle:
- A visual style that reflects real accreditation and experience without feeling stiff or corporate
- Photography from real workshops and retreats, not generic stock imagery
- Clear separation between public workshops, one-on-one coaching and in-house professional development
Web Development
Built Around Real Bookings
A coaching and workshop business lives or dies on how easy it is to actually book something. We built with:
- Clear, distinct booking and enquiry pathways for workshops, coaching and in-house training
- Fast, mobile-first performance for people researching on the go
- Straightforward content management so new events and retreats can be added independently
Website Maintenance & Support
Keeping Pace With a Growing Program
AX Digital manages core and plugin updates, performance monitoring, security, and technical support as Life-Lab’s program of workshops and retreats keeps growing.
Life-Lab’s real differentiator has always been Emily Re herself – the balance of genuine accreditation and genuine humour. The website’s job was simply to let that balance come through online, rather than forcing it into a generic corporate-training mould.
Life-Lab is based in Footscray – one of several inner-west suburbs where AX Digital works with real local businesses.