Build the authority that tells Google your site is worth ranking.
Google doesn’t just look at what’s on your website. It looks at who’s linking to it. Every quality website that links to yours is a signal that your business is credible, relevant, and worth showing to searchers. Without those signals, even a technically perfect website with great content can struggle to rank. Link building and digital PR builds the off-page authority that moves you up.
What We Do
Every month, we analyse your backlink profile using SEMrush, identify what’s working and what’s hurting you, and build a targeted strategy for acquiring quality links.
We don’t use link farms. We identify genuine, relevant acquisition opportunities, industry directories, local Melbourne publications, supplier and partner websites, digital PR placements and we build a pipeline of link opportunities that grows your domain authority steadily and sustainably.
The Problem
You’ve probably heard that “backlinks matter for SEO.” What most Melbourne small businesses don’t know is:
Toxicity
Toxic links from spam directories, irrelevant sites, or old link-building schemes can suppress rankings and may actually be hurting rankings.
Authority
Their competitors are steadily building authority from industry directories, local press, supplier networks, and digital PR.
Links
The anchor text pointing to their site may be over-optimised or completely random which both are problems if they are not looked at.
History
Nobody has ever done a proper audit of where their links are coming from or what those sites are worth as all sites move in authority all the time.
What You Get Each Month
Backlink Profile Analysis
- Full backlink audit via SEMrush — referring domains, anchor text distribution, profile health
- Toxic link identification — links that may be suppressing your rankings
- Disavow recommendations where required
- Lost backlink identification — previously earned links that have disappeared and can be recaptured
- Link velocity monitoring — tracking the rate at which you’re gaining and losing links
Link acquisition
- Link acquisition target list — relevant sites and publications in your industry and Melbourne market
- Competitor backlink gap analysis — identifying high-authority sites linking to competitors but not you
- Digital PR opportunity identification — citations, directories, partnerships, local media
- Anchor text strategy recommendations — building topical authority without over-optimisation
Authority & Brand Building
- Unlinked brand mention identification — finding places your business is mentioned but not linked
- Domain authority growth monitoring
- Referring domain diversity analysis
Reporting
- Monthly EOM report — profile health, links acquired, domain authority movement
- Monthly 30-minute strategy catch-up call
Get your Brand Noticed
Who It's For
Link building and digital PR is the right facet for any Melbourne business that:
- Has good technical foundations but isn’t ranking for competitive keywords
- Is in a market where competitors have significantly higher domain authority
- Wants to build long-term search authority — not just short-term ranking gains
- Is in a locally competitive industry (trades, hospitality, professional services, health)
Recommended pairings: Technical SEO + Link Building for businesses ready to compete in competitive local markets. Link Building + Content for businesses that want content that earns links naturally over time.
The AX Pricing Model
$500 / month + GST
- 6-month minimum commitment
- 1 month cancellation notice after the minimum period
- Monthly billing via Stripe
Always Included
- Monthly EOM report
- Looker Studio live dashboard
- 30-minute monthly strategy call
- Client portal access at dashboard.axdigital.com.au
- Website maintenance monitoring
All prices are ex GST. A 6-month minimum commitment applies to all facets. 1 month cancellation notice is required after the minimum period.
Hear From Our Clients
Links build authority, but authority alone won't rank you. Here's the full picture.
SEO is more than a clean site.
Technical SEO gets Google in the door but it won’t keep you there on its own. Ranking consistently in a competitive market takes a full-stack approach: authority from links, visibility in local search, content that earns trust, and presence in the AI-powered results that are reshaping how people find businesses. Every facet we offer is designed to work together. Pick one to start, or build the full picture.
Got questions about Link Building & Digital PR?
Here’s what separates the agencies building real authority from the ones quietly putting your site at risk.
How many links will I get each month?
We don’t guarantee a specific number because link quality matters far more than quantity. One link from a well-regarded Melbourne industry publication is worth more than 50 links from low-quality directories. We track referring domain diversity and domain authority growth as the meaningful metrics.
What's a toxic link and do I have them?
Toxic links are links from spammy, irrelevant, or manipulative websites. Many businesses have them from old link-building campaigns or just from the natural accumulation of spam. Your free site audit will flag if you have any that need addressing.
My competitor has way more links than me. How long to close the gap?
Domain authority is a long-term game — authority gaps that took years to build take 6–12 months of consistent work to meaningfully close. We start with the highest-impact opportunities first and track the gap every month so you can see progress.
Want to know where you stand against your competitors?
Your free audit shows your current domain authority, backlink profile health, and how you compare to the top 3 competitors in your market.
Ready to fix the foundations?
Get a free snapshot audit of your site — we’ll show you the technical issues affecting your Google rankings before you spend a dollar.
Free Audit
Get Answers In Just A Few Minutes!
If you can simply go through this quiz, nothing to intrusve, but if you can give us so idea on what you have tried or are trying at the moment then we can come back to you with a Free Website Audit
* By completing this form you agree to be added to our database so we can contact you with promotional material. Also when we say free you get an overview and will need to pay to get actionable results.
