Get found locally. Dominate Google Maps and local search results in your area.
When someone in Melbourne searches for a plumber in Dandenong, a cafe in Fitzroy, or a physio in Hawthorn — Google shows them a map and three businesses. Those businesses are not the cheapest or the oldest. They’re the best optimised. Local SEO and Google Business Profile management is how you become one of the three — and stay there.
What We Do
Every month, we manage your Google Business Profile like it’s our own business. We publish four keyword-optimised posts, respond to your reviews professionally, keep your profile complete and current, and track your local search performance against the keywords your customers are actually using.
We also monitor your local citation profile — making sure your business name, address, and phone number (NAP) are consistent across the key Australian directories — and we identify local keyword opportunities you’re not yet targeting.
The Problem
The Google Business Profile is one of the most powerful free marketing tools available to Melbourne small businesses. Most of them are barely using it:
Incomplete Profile
Most GBP profiles are missing services, photos and descriptions — giving Google less reason to show you over a competitor.
No Reviews Strategy
Competitors with more recent reviews and higher response rates are outranking you in the map pack every single day.
Invisible Locally
You're not appearing in the local pack for the suburb and service searches that would actually bring customers to your door.
Citation Chaos
Your business name, address or phone number doesn't match across directories — a negative local ranking signal most businesses don't know about.
What You Get Each Month
Google Business Profile Management
- 4 Google Business Profile posts written and published monthly
- Review response management — professional responses to all new Google reviews within 48 hours
- GBP profile optimisation — services, photos, Q&A, business attributes kept current
- Proactive Q&A content creation
- Photo updates — seasonal and relevant imagery added throughout the year
Local Keyword Tracking & Rankings
- Local keyword tracking via Google Search Console — suburb and service-area queries
- Local pack appearance tracking — monitoring whether you appear in the top 3 map results
- Local search ranking monitoring — keyword-by-keyword position tracking
- “Near me” and geo-targeted keyword identification
- Competitor GBP analysis and benchmarking
Citation & Directory Management
- NAP consistency audit — ensuring your details are correct across major Australian directories
- Local citation opportunity identification
- Industry-specific directory submission recommendations
Reporting
- GBP insights analysis — searches, views, calls, direction requests tracked monthly
- Monthly EOM report — local ranking movements, GBP performance, review summary
- Monthly 30-minute strategy catch-up call
Get Found Where Melbourne Is Searching
Who It's For
Local SEO and Google Business Profile management is the right facet for any Melbourne business that:
- Relies on local customers — trades, professional services, retail, hospitality, healthcare
- Wants to appear in the map pack for suburb and service searches
- Has a GBP that hasn’t been properly set up or is rarely updated
- Is losing local customers to competitors who show up higher in Google Maps
- Wants to build a consistent review presence without gaming the system
The AX Pricing Model
$500 / month + GST
- 6-month minimum commitment
- 1 month cancellation notice after the minimum period
- Monthly billing via Stripe
Always Included
- Monthly EOM report
- Looker Studio live dashboard
- 30-minute monthly strategy call
- Client portal access at dashboard.axdigital.com.au
- Website maintenance monitoring
All prices are ex GST. A 6-month minimum commitment applies to all facets. 1 month cancellation notice is required after the minimum period.
Hear From Our Clients
Local visibility is one piece of the puzzle.
Here's how we stack the rest.
Local visibility gets you found — but it won’t build your authority on its own.
Ranking in the map pack is powerful for capturing ready-to-buy searches in your suburb. But the businesses that dominate local markets don’t stop there — they stack technical foundations, link authority, content strategy, and AI visibility on top. Here’s what we do alongside Local SEO to make sure you’re not just found locally, but trusted everywhere.
Got questions about Local SEO & Google Business?
Here’s the real story behind why map pack rankings are harder to crack than they look and how we change that.
Why isn't my Google Business Profile showing up in the map pack?
Usually one of three things: your profile is incomplete, your citation profile is inconsistent, or a competitor has more recent reviews and activity. We audit all three and fix them systematically.
Do I need a physical address to rank locally?
For the map pack, yes — Google requires a verifiable address. Service area businesses (where you go to the client) can still rank, but the strategy is different. We’ll tell you exactly what’s possible for your setup.
I rank in one suburb but not others — why?
Google’s local algorithm is heavily proximity-based. There are legitimate ways to expand your local footprint — suburb-specific landing pages, citation building, and GBP optimisation. We’ll map out what’s realistic for your area.
What's a local citation and why does it matter?
Your free audit shows your current Google Business Profile health, local ranking positions, and the three fastest wins available in your area.
Can you manage my Google Business Profile for me?
Yes, monthly updates, post scheduling, review responses and Q&A management are all included. An active profile ranks better than a static one.
Ready to show up when Melbourne is searching for you?
Your free audit shows your current Google Business Profile health, local ranking positions, and the three fastest wins available in your area. No commitment required.
Free Audit
Get Answers In Just A Few Minutes!
If you can simply go through this quiz, nothing to intrusve, but if you can give us so idea on what you have tried or are trying at the moment then we can come back to you with a Free Website Audit
* By completing this form you agree to be added to our database so we can contact you with promotional material. Also when we say free you get an overview and will need to pay to get actionable results.
