We always talk about branding with our clients, and how important it is. But sometimes we feel that our clients eyes are glazing over when we mention it and what it means. This is the inspiration for this article.
We wanted to share with you the importance of branding. Before we do that we’ll explain what we mean by branding, and we’ll also share with you some tips on how to manage your branding – doing it well and ensuring you ge the best value from your branding.
What is Branding?
As I mentioned in the introduction, the best way to understand why branding is important is to first understand what we mean by Branding. Essentially, branding includes all elements about how a customer or potential customer identifies your business. It covers all aspects of your business – from your logo, to your colour scheme, how you layout your website and flyers, and everything in between.
Why is Branding Important?
Now that we have described what we mean by branding, we wanted to share what this means – why making the effort to create and implement your brand pays off. It is one of the most important, and valuable, things that you can do for your business.
Increases brand value
Businesses that have great brands are worth more money. You’ll understand why this is true through the two points mentioned below. Think about it. Let’s take a look at Coca Cola. It has an iconic logo and a memorable brand. This brand has value. But it is just a drink. I mean there are other cola flavoured drinks in the market. But they have nowhere near the value of coca-cola. It is the brand that creates this value.
Increases brand recognition
If you take the time to develop a quality brand it will increase recognition of your business. It will make you more memorable. People will take notice of any advertising you do. You will stay top of mind and you are more likely to get more referrals.
We are sure after reading these three points that you will understand why branding is important Now we wanted to share with you 5 tips on ow to do branding well.
How Do You Do Branding Well?
Keep your branding consistentYou need to make sure that your brand elements are reflected everywhere. This could be use of your logo, using the right fonts and using the right colours consistently.
Use a Style GuideThe easiest way to keep your brand consistent is to spend time developing a style guide, and then make sure you follow this guide.
Know your audienceYou need to do some market research and understand your audience. Once you understand your clients, you will know what brand elements will resonate with them.
Understand your competitorsA great way to start the research required to understand your audience is to make sure that you research your competitors, and take note of what brad elements they are using. Don’t copy them, but if there are some consistent brand elements across your competitors you need to think about why – and whether you should add some of these elements to your brand in some way.
Be true to your brand in everything you doYour branding should be a reflection of your mission, your goal and your values. So you need to ensure that your brand reflects you, and that you are true to your brand in everything that you do.
If you think it’s time to explore enhancing or developing your brand for your business, please don’t hesitate to get in touch with the team at AX Digital for a no obligation discussion about how we can help you develop your brand.