The value of a great logo


For many starting out in business, the idea of a logo often becomes an afterthought. We hope after reading this article that you will realise that this is not the case.  The value of a great logo can be priceless. With this article, we want to share with you 4 points that show the value of a great logo.

 Your Logo is a Fundamental Pillar of your Brand Identity

Think about it. Your logo is going to be printed everywhere – your website, your business card, flyers, signage even car graphics. It’s the foundation of the entire story that you are trying to tell about your business.

Every single element of your logo will create an impression for your customers and potential customers. The colours you choose, the fonts you choose – they will all leave a particular impression.

A great logo will grab the attention of viewers. It will quickly give them an idea of what you do and who you do it for. It will allow them to judge your professionalism and the type of service they think they will get by dealing with your business.

A great logo builds trust

A great logo shared across your materiels builds familiarity. Familiarity with your logo builds trust.

The more your popularity grows and the more clients see your logo, the more trustworthy they will think that you are.

Let’s think about a couple of logos for a second:

If you see a Nike logo you’re going to assume that it’s quality exercise wear. If you see a McDonalds Logo, you’re not expecting gourmet food but you’ll have some level of trust about the quality and consistency with the meal you are about to eat.

For both of these brands, it is what the logo represents that has helped to build this trust. You want people to have the same thoughts about your logo.

A great logo stands out

Okay, so I am going to be a little different here. You’ll find common elements in some logos – e.g. an Italian chef and an oversized pizza for an Italian restaurant. Don’t copy what everyone else does. Whilst it may be clear what the business is, it makes it hard to differentiate yourself from your competitors. Be clear but be different to make sure that you distinguish yourself.

A great logo builds relationships & creates loyalty

You should never underestimate the power of brand loyalty. Your logo is likely the first interaction a consumer will have with your business and if they see your logo regularly they will subconsciously build some loyalty towards it and your business.

When they are looking for your product a consumer will seek out your logo. Designing your logo well from the beginning means that you’ll pique interest and hopefully encourage consumers to find out more about you and what it is that you do. A poorly designed logo means a potential customer of yours may be lost to your competitor with a better logo.

If you would like to discuss how a great logo can help your business, please don’t hesitate to get in touch. We’d love to help you come up with a great logo for your business.

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