What is a domain name and why do I need one?


Crazy what and GoMamma who?

A domain name is an address; it’s where people will find your website online. Usually, it is at least in part your company or brand name or it might even be your own name in some cases.
There are lots of different types of domain extension available and using a domain registrar like NameCheap or GoDaddy allows you to view all of the different options available to you. These days buying a domain name is as easy as ordering anything else online.

Why do you need a domain name?

There are lots of reasons why you need your very own and we’re going to look at some of the best reasons right here.

Website set up

A domain name is a much easier thing for your visitors to remember than the numerical version of your website’s address.

Email addresses

You can use your websites name to set up unique email addresses for you and your employees; this gives a much more professional look than a free email provider like Gmail or Hotmail.
It’s important to get them set up right first time however as doing just one part of this wrong can lead to fiddly problems on the email front in the future.

Protect your brand

Buying a domain names means that someone else can’t buy it; this is extremely important in terms of protecting your brand. It’s also important if your brand happens to be your name; doubly important in fact, as you really don’t want someone to misrepresent you personally.
Bigger agencies can be a bit unscrupulous when it comes to registering domain names, so you should always ensure that it is registered in your name and your name alone. It can be an absolute nightmare trying to get back control of a domain name, not to mention it can be costly, so getting this right is extremely important.

It’s an investment

A good-quality domain name is like investing in online real estate; all the best domains get snapped up quickly and as demand grows your domain simply grows in value. One word domain names, for example, are incredibly rare and hold enormous value.

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