The solution
Hammama’s is a premium towel brand based on the Mornington Peninsula in south east Victoria, Australia. With high-quality being of utmost importance to them, they source their premium towels from Turkey specifically for the Australian market. Looking to expand their online presence, Hammama’s approached AX Digital to rebuild their e-commerce platform and assist with ongoing SEO and site maintenance.
Having found their previous experience with other marketing agencies unsatisfying, they needed a complete overhaul of their website and online social media presence.
AX Digital redesigned and rebuilt Hammama’s e-commerce site on WordPress – a more flexible and user-friendly platform that would better meet their needs. We also managed all ongoing marketing efforts for them including SEO, blogs, social media management as well as other digital marketing initiatives such as Google Shopping campaigns. AX Digital implemented custom add-on sales promotions such as “buy 3 get one free” which helped increase engagement among users browsing for products on Hammama’s website.
One of the main challenges we faced during this project was ensuring that the site was mobile-friendly as most customers would be searching for products on-the-go or while browsing through social media feeds. As such, we designed the new site mobile-first so it could be easily accessed by customers using smartphones and tablets.
The final result was a fully-functional e-commerce store built on WordPress that is mobile-friendly and features high-quality images showcasing Hammama’s premium towels sourced from Turkey. The site has been optimized for search engines through ongoing SEO efforts resulting in increased traffic and better visibility online.
Campaign Monitor was integrated into the website which helped improve email marketing campaigns by providing detailed analytics about email open rates, click-through rates etc, and Google Shopping campaigns were set up for Hammama’s which helped them reach a wider audience and increase sales.
The client was happy the improvements and support provided by the team at AX Digital and has continued to work with us, which is a testament to our team’s ability to deliver quality solutions on time and within budget.
If you’re looking for help rebuilding your e-commerce platform or enhancing your online presence, our team has demonstrated expertise in working through challenges while optimising websites for speed and ease of use. Contact us today!
