Our Portfolio

Case: Mor Healthcare – Website Redevelopment

Mor Healthcare, a leading healthcare provider, approached us with the need to revamp their existing website. The objective was to modernize the look and feel, update the content to reflect the current state of the business, and integrate a third-party app to promote healthcare job opportunities. In this case study, we will discuss the challenges faced, the solutions implemented, the products used, and the ultimately successful results achieved.

One of the main challenges we encountered was the need to modernize the Mor Healthcare website. The existing design and layout were outdated and did not align with the current trends in web design. We wanted to ensure that the new website not only looked modern but also accurately reflected the brand’s identity and values.

Another difficulty was finding the right tone of voice and marketing copy that accurately portrayed the healthcare industry. We needed to strike a balance between professionalism and empathy while effectively communicating the benefits of Mor Healthcare’s services.

Additionally, Mor Healthcare wanted to integrate a third-party app called Vincere, which connects healthcare applicants to job opportunities. The challenge was to seamlessly integrate the app into the website and ensure a smooth user experience for both job seekers and employers.

To address the integration challenge, we decided to leverage the power of the Vincere API. The API allowed us to connect the website with the app, ensuring that all job information was automatically pulled in whenever a new job was posted. This streamlined the process of job listing and made it easier for healthcare professionals to find relevant job opportunities.

In terms of modernizing the design, we worked closely with Mor Healthcare to understand their brand identity and values. We then developed a sleek and professional design that incorporated their brand colors, logo, and key messaging. The result was a visually appealing website that accurately represented the brand and created a positive first impression for potential clients and job seekers.

To ensure the website’s functionality and performance, we relied on the suite of Google apps, including reCAPTCHA, Analytics, and Search Console. reCAPTCHA helped prevent spam and enhance security, while Analytics provided valuable insights into user behavior and website performance. Search Console, on the other hand, ensured that the website was properly indexed by search engines, improving its visibility in search results.

To integrate the Vincere API and ensure mobile friendliness, we utilized a custom WordPress plugin called Gravity Forms. This plugin allowed us to create forms that could capture job applications and integrate with the Vincere API. It also ensured that the website was fully responsive, providing a great user experience across all devices.

The efforts put into redesigning and optimizing the Mor Healthcare website yielded impressive results. The new website accurately represented the brand and appealed to new clients. Mor Healthcare was thrilled with the modern look and feel of the site, which created a positive impression and built trust with potential clients.

The seamless integration of the Vincere app through the API allowed Mor Healthcare to efficiently promote job opportunities within the healthcare industry. Job seekers now had a user-friendly platform to find relevant jobs, while employers could easily list their vacancies and connect with qualified candidates. This integration not only improved the user experience but also increased the website’s value as a powerful tool for attracting new clients and promoting job opportunities.

The redevelopment of Mor Healthcare’s website was a success, thanks to a strategic approach and the right tools. By modernizing the design, updating the content, integrating the Vincere app, and utilizing Google apps and custom WordPress plugins, we were able to create a professional and user-friendly website that accurately represented the brand and attracted new clients.

At AX Digital, we understand the importance of effective website redevelopment in driving business growth. Our expertise in copywriting, design, and technical integrations allows us to create compelling and functional websites that deliver results. Contact us today to discuss how we can help your business thrive in the digital world.