7 Reasons to Refresh Your Website


We’ve recently gone through the process of updating and refreshing our website. There are a number of reasons for this. Instead of pointing out the reasons why we updated our website, we want to share with you the 7 top reasons why now might be the time that you should consider giving your own website a refresh.

The SEO Benefits – Google likes updates. They like fresh content and like spinning it up for their own searchers. If you refresh your website, Google will give you some love. Whilst you are going through a refresh, it’s also a good time to review your list of SEO keywords and see if any changes are needed to better reflect the current state of your business and the Clients you are looking for.

Your business changes – Your current website may reflect a moment in time. It could have perfectly suited your website when it was built but the current design will unlikely reflect the state of your business now. A refresh may be needed to properly reflect the changes in your business

Your target customer changes – The target customer you were aiming for when you first build your website may not be the same target customer you are seeking now. You might need to refresh this website to take into account the changing preferences of your new target customer. You want a website with the latest design principles that are most appealing to your new target audience. 

To show your professionalism – Many of our clients build their first website themselves. A refresh can make it look professional. Many of our customers had a website built many years ago but now it looks out of date. Your website may be giving the impression that your business is unprofessional, even if this is clearly not the case. If you are worried about the perception that your website is giving, it’s definitely time for a refresh.

Keep up to date with technology – Your old website may have been designed with an old version of a CRM or outdated coding protocols. This can create a number of issues. Your site may not work on mobile devices, your site may be full of security holes potentially allowing hackers in, or old technology may mean your website now loads slowly. If you are experiencing any of these problems then it is time for a refresh.

Integrate with new features and technology – You may want to look at automation and integration with your website. It’s time to take advantage of new tech available to you. You may want to integrate your website with your CRM and other software/databases.  There are a variety of automation and integration opportunities available to you that will make both your life and your customers lives easier.

It could improve your conversion – You may be getting a good conversion from your current web design, but it could definitely be better. A website refresh could be a good option to increase your conversion rate. If you know that your website could get you more customers then it is time for a refresh.

AX Digital is a full-service Agency based on the Mornington Peninsula servicing clients globally. If you’d like a no-obligation chat about how a refresh might benefit your own website, get in touch today.

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