Your brand’s colours can reveal more about your company than you might think. By evoking the appropriate feelings, the psychology of colour can assist your company in establishing confidence and familiarity. It is not surprising that the most well-known companies worldwide have a strong connection with their logo.
How Do Individuals Respond to Brand Colours?
Every hue causes a different reaction in people. Warm and cold hues are the two major divisions of colour. Cool colours are typically connected with protection and calm, while warm colours are linked with vitality. But how do we respond to each of the ensuing hues, and what does that imply for your brand identity? Here is a summary of how each hue differs from the others and how your business can select the ideal combination.
Red
Red elicits an emotional and physical reaction. It is a hue that speeds up your breathing and heart rate and is typically linked to vigour, enthusiasm, and desire. It’s one of the hues that draws attention and has the potential to elicit strong emotions.
Purple
Purple is a classy yet enigmatic hue. Due to its associations with elegance and nobility, it is frequently used with high-end goods. Purple’s mysterious quality is related to mysticism and can add a magical quality to your identity.
Blue
The best companies most frequently choose the colour blue. People feel more at ease because it makes them think of the heavens and the water. Blue is also linked to feelings of protection, trust, and confidence, which works well for businesses that want to convey these ideas through their branding.
Green
Green is a hue that connotes serenity, security, and vitality. Its numerous hues can give your business a distinctive brand character. Green frequently conjures up images of health as well as tranquillity and calm.
Yellow
When a company wants to evoke a sense of positivity in their identity, yellow is a standard colour option. It inspires hope and positivity because of its connection with the sun on the various shadows it casts. Yellow also sticks out from other colours, which gives it a creative edge and makes it a desirable colour for a company’s identity.
Brown
Brown is typically chosen to show steadiness and power because it symbolizes earthly simplicity. It is favoured by companies that want to be traditional and reliable without making any daring moves because of how comfortingly simple it is. When using brown, mainly if it sticks out as the primary hue for a company, care must be taken because it is linked with the ground and can also make people think of grime.
Black
Another common colour choice for companies is black, one of the most traditional choices. It can help a company’s identity stand out because it is timeless and upscale. It combines the conventional and potent components of luxury goods flawlessly. One of the hues that can be used in combination with others to intensify a feeling without sacrificing its vintage look is black.
White
White is a colour that denotes cleanliness, simplicity, and innocence. Due to these three factors, it is exceptionally well-liked in the healthcare industry, the housekeeping industry, and companies catering to children. White can also evoke a sense of confidence by drawing on its simplicity and purity.
Developing your business’s identity helps to comprehend each color psychology. Your choice of hue can enhance your business’s aesthetic while drawing you closer to your target market. Use hues that draw attention to your brand’s advantages while eliciting the right emotions in the appropriate target market.
