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Francescas Bar

Francesca’s Bar is a long term client of AX Digital. We’ve been working with them since they opened in 2013, helping out with graphic design and their website.

The Scope

Francesca’s Bar has been a staple on High Street in Northcote, cherished for its vibrant atmosphere and commitment to quality. Owned and run by one of the great friends of Al, the Creative Director at our design firm, this bar holds a special place in our hearts. Over the years, we have witnessed its evolution from humble beginnings to becoming a beloved local hotspot. The bar is not just a place to grab a drink; it’s where memories are made and community ties are strengthened.

The Main Objective

Revitalizing Francesca’s Online Presence

As time passed, it became evident that Francesca’s Bar needed an upgrade to match its modern appeal. The original website began showing its age—it was outdated and prone to breaking down, which hindered the customer experience and did not reflect the lively spirit of the venue. To address these challenges, our team embarked on creating a fresh website that mirrors the bubbly personality of Francesca’s Bar. Our aim was not only to redesign but also enhance functionality and user engagement.

The new website features advanced tools such as bot protection provided by Cloudflare to ensure robust security against online threats. We integrated Instagram feeds for better social media clarity and implemented WP Rocket for optimized loading times and efficient caching responses. Utilizing WordPress with top-tier page builders allowed us flexibility in design while ensuring easy manageability.

Engaging Features That Enhance User Experience

Understanding the needs of Francescale’s patrons led us to introduce several key functionalities aimed at improving convenience and enriching user interaction with the brand:

1. **Direct Booking**: A prominently placed homepage embed allows visitors to book tables directly through OpenTable integration, accommodating guests looking to plan their visit seamlessly.

2. **Menu Insights & Ordering**: A dedicated section showcases available food options linking directly to Mystic Yum where customers can order food and drinks right to their table—a perfect blend of convenience and taste exploration.

3. **Function Planning Made Easy**: Recognizing that many patrons celebrate special occasions at Francesca’s, we included a custom form on the functions page tailored for event inquiries—covering details like type of function, number of guests, and contact information—to streamline planning processes.

4. **Stay Updated**: The ‘What’s On’ page features blog-style updates about upcoming events at Francesca’s Bar ensuring that regulars never miss out on exciting happenings.

5. **Essential Contacts & FAQs**: Lastly, an intuitive contact page loaded with frequently asked questions offers immediate assistance while detailed forms capture specific queries or feedback ensuring every visitor concern is addressed promptly.

With all these enhancements in place coupled with responsive design across devices ensures that every interaction with Francesca’s Bar online is as enjoyable as visiting in person. The refreshed digital presence not only aligns perfectly with the aesthetic and vibe of the venue but also elevates user experience significantly.

The Solution

Through thoughtful design choices backed by powerful technology solutions, we have helped reposition Francesca’s Bar as not just a location but a destination worth experiencing both offline and online—a true testament to blending tradition with innovation effectively in today’s digital age

Francesca’s Bar is a long term client of AX Digital. We’ve been working with them since they opened in 2013, helping out with graphic design and their website.
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Description:

Francesca’s Bar is a long term client of AX Digital. We’ve been working with them since they opened in 2013, helping out with graphic design and their website. 

We’ve helped them developed their own brand – quirky and definitely not corporate. 

With a team of marketing creatives, we have collaborated to give the website the “feel” that the owners were after. AX Digital has helped design their website as well as a whole bunch of other marketing collateral – posters, coasters and flyers. 

We have an ongoing marketing and maintenance agreement with Francesca’s Bar. We update their website every fortnight, adding new events that the Bar is hosting.

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